![]() If you’re after customer-obsessed marketing, then you’ll love this new feature. Salesforce Marketing Cloud amplifies Datorama’s marketing intelligence with an app that allows users to harness the power of first-party data to drive marketing touchpoints. You can use the data collected from your surveys to enhance personalisation experiences, create user segments, conduct A/B tests to validate business impact, and analyse feedback results. With Interaction Studio Surveys, you can create, target, and deploy questions to visitors and customers to gather explicit feedback. Marketing Cloud takes personalisation a step further with Interaction Studio Surveys, a capability that enables marketers to leverage web visitor survey data in real-time. This enables you to identify behavioral trends, discover customer insights, and gain a better understanding of campaign metrics, so you can better inform future strategies and grow your business. Tableau Customer 360 Audience Integration provides robust analytics capabilities at scale. What does this mean for you as a marketer or analyst? Simply put, all the data you need to get answers for business operations and understand the who and why behind cross-channel engagement performances is right at your fingertips. Visualising and discovering insights from your detailed cross-CX engagement, behavioral, and transactional data is now possible using Customer 360 Audiences with Tableau. Now let’s take a look at Tom Miller’s review on Marketing Cloud’s new product features centered on data quality, insights, and integration for a seamless experience. Before moving to AFDigital, he was the Project Lead for a multi-cloud Salesforce transformation project in tourism. He strongly focuses on ensuring all works are functionally creative, serve a purpose, and create moments while maintaining a strong link with their offline counterparts. Tom started his career in architecture and event management but eventually found his way to the curious and ever-evolving digital world. But before we jump to his review, let’s do a quick introduction first. Tom Miller, AFDigital Salesforce Marketing Cloud Consultant, shares his insights on the latest Marketing Cloud release and the value it brings to your business. We’ve helped many companies achieve customer engagement and success through Salesforce Marketing Cloud that’s why we’re thrilled every time there are product updates and releases. It empowers businesses to know, personalise, and engage across every customer touchpoint. Salesforce Marketing Cloud does that and more. Living in a digital world means every business must deliver seamless and connected digital experiences at scale. Salesforce Marketing Cloud April 2021 Release: A Review by AFDigital MC Consultant Tom Miller
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